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Dr. Swait's original training was in Transportation Engineering, a
subfield of Civil Engineering. After obtaining his doctorate in transportation demand
modeling, he became interested in marketing. In recent years, he has concentrated his
attention on issues related to choice modeling in marketing.
Academic Background
Experience: Academic
Professional
and Consulting
Academic
Background
 | BS and MS in Civil Engineering (transportation
option), Oregon State University, Corvallis, OR. (June 1975 and June 1976)
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| PhD in Transportation Systems Analysis,
Transportation Systems Division, Massachusetts Institute of Technology, Cambridge, MA.
(June 1984)
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Thesis title: Incorporating Constraints in Discrete
Choice Models of Transportation Demand
Thesis advisor: Dr. Moshe Ben-Akiva
| Post-doctorate in Marketing Research, Faculty of
Business, University of Alberta, Edmonton, Alberta, Canada. (June 1990-June 1991).
Post-doctorate mentor: Dr. Jordan Louviere.
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Academic
Experience
| Dept. of Marketing, Business
Economics, and Law, School of Business, University of Alberta, Canada.
(July 2008- ...)
Full Professor of Marketing.
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| Dept. of Marketing, Business
Economics, and Law, School of Business, University of Alberta, Canada.
(September 2002-June 2008)
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Adjunct faculty member.
| Marketing Dept., College of Business
Administration, University of Florida, USA. (January 1998-August
2002)
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Associated faculty member, co-teaching a graduate
multivariate statistics course and a PhD-level choice modeling course.
| Marketing Dept., College of Business
Administration, University of Florida, USA. (August 1994-December 1997)
Assistant Professor. Responsible for a graduate
level statistics course, a PhD choice modeling course, and an undergraduate retailing
course. In addition, was Associate Director for Research for the Center for Retailing
Education and Research.
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| Dept. of Marketing and Economic Analysis, Faculty
of Business, University of Alberta, Canada. (June 1990-June 1991)
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Sessional Lecturer. Responsible for undergraduate
level courses in marketing and management science.
| Dept. of Transportation, Escola Politecnica,
University of Sao Paulo (EPUSP). (Mar 1989-Dec 1989)
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Associate Professor. Introduced graduate-level
course entitled "Computer Implementation of Operations Research Techniques",
previously developed at ITA.
| Logistics and Cargo Transportation Area -
Transportation Engineering Program, Federal University of Rio de Janeiro (COPPE/UFRJ).
(July 1985-Sept 1986)
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Associate Professor (Level B). Responsible for
graduate-level courses entitled "Transportation Demand Analysis" and
"Digital Simulation" (both introduced by me), as well as MSc thesis advising.
| Instituto Tecnologico de Aeronautica - ITA (Air
Force Technological Institute). (June 1984-May 1985)
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Associate Professor (Level I). Responsible for
undergraduate course entitled "Operations Research I" (an introduction to
mathematical programming) and a graduate-level course introduced by me called
"Computer Implementation of Operations Research Techniques".
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Professional and Consulting Experience
| Advanis Inc. (before: Intelligent Marketing
Systems, Inc.) (October 1993-present)
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Partner. Responsible for client contact, proposal
development, project management, modeling and report writing and presentation. Clients are
telecommunication companies, airlines, various government agencies dealing with recreation
and resource management, as well as marketing research companies. Projects involving
choice analysis, market segmentation, brand equity assessment and other topics of
marketing relevance.
| Decision Research/Mercer Management Consulting
(April 1992-October 1993)
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Senior Associate. Technical consultant to staff and
clients in the development of market research studies: research definition, survey design,
sampling, data preparation and analysis. Involved in projects of varied nature:
transportation, consumer packaged products, telecommunications, fashion accessories,
financial services. Emphasis on the use of discrete choice analysis for prediction of
consumer behavior.
| Cambridge Systematics, Inc. (July 1991-Feb 1992)
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Senior Associate. Participation in various marketing
research (conjoint choice, market segmentation), transportation (toll road diversion) and
energy (conservation program impact evaluation) projects, performing statistical data
analysis of various types. Also responsible for questionnaire and experimental designs for
conjoint choice studies, which were analyzed using discrete choice models. Coordinated
production of proposal development efforts, for public and private clients. Assumed
responsibility for managing the Berkeley office in October 1990.
| Intelligent Marketing Systems, Inc. (Oct.
1990-June 1991)
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Consultant for the development of software for the
estimation of Multinomial Logit models and for Multiple Correspondence Analysis (MCA).
| Insight Marketing Research (Nov 1990)
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Consultant for the definition of market segments for
the Edmonton Transit Authority as part of the development of a comprehensive marketing
plan for the organization.
| LOGIT - Logistica, Informatica e Transportes Ltda.
(June 1989 - June 1990)
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Principal. One of five partners in this consulting
firm, founded in 1989. Managed projects in simulation modeling (Carajas railroad) and
internal software development efforts. Responsible for business development, writing of
proposals and administrative duties.
| Instituto de Pesquisas Tecnologicas do Estado de
Sao Paulo S/A (Technological Research Institute of the State of Sao Paulo) (Sept 1988-Mar
1990)
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Senior Researcher, Transportation Engineering Group,
Division of Economics and Systems Engineering. Hired with the specific mission of
redefining and redirecting the Group's research efforts. Participated in two research
projects: (1) identification of the information processing needs of urban bus operating
companies through in-depth case studies; (2) vehicle routing and scheduling methods for
problems with time windows. (Sept 1988 - Mar 1990)
| DisBra - Distribuidora Brasileira de Produtos S/A
(Food Distribution Company) (Sept 1987-July 1988)
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Chief of Planning and Analysis, Logistics Division.
Responsible for the functional definition of computer systems for the operating sectors of
the division, supervision of software development and system implementation. Conducted
analyses of distribution fleet investments and warehouse infrastructure and equipment
decisions.
Interim Logistics Manager for Central Area (Jan
1988-July 1988). Responsible for following operations: inventory control, warehousing,
order processing and physical distribution. The operation involved a throughput of about
10,000 metric tons/month with a total of 150 employees, covering the states of Sao Paulo,
Rio de Janeiro, Minas Gerais, Espirito Santo, Distrito Federal, Goias, Mato Grosso do Sul,
Mato Grosso, Rondonia and Amazonas (in all, an area covering more than 50% of Brazil and
including about 50% of its population). Also responsible for freight rate negotiations
with trucking companies.
| BRAP Engenheiros Consultores Ltda. (Oct 1986-Aug
1987)
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Software Development Manager. Custom software
development projects for cargo and passenger transportation companies (way bills
management information system, fleet maintenance control).
| IPEA - Instituto de Planejamento Economico e
Social (federal government research institute) (Aug 1985-Sept 1986)
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Consultant to develop diesel oil demand models for
the urban freight distribution sector in Brazil. Based on sector census information, a
translog cost function was used to test government policy options.
Consultant to execute a project entitled
"Characterization of Short-Run Logistical Decisions in Industrial and Commercial
Companies", in which the interrelationship between transport mode choice and shipment
size was examined through the simultaneous estimation of a discrete logit mode choice
model and continuous shipment size model based on an inventory-theoretic approach.
| Massachusetts Institute of Technology (Aug
1980-July 1983)
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Research Assistant, Transportation Systems Division,
Dept. of Civil Engineering. Worked on the GEIPOT/MIT Technical Cooperation Program, which
had the objective of introducing advanced transportation planning techniques in Brazil.
| GEIPOT - Empresa Brasileira de Planejamento de
Transportes (federal government transportation planning agency) (June 1976-Aug 1980)
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Research engineer (junior and middle grades), Model
Analyst. Worked on a project entitled "Research on the Interrelationship Between
Highway Construction, Maintenance and User Costs", jointly funded by the Brazilian
Government and the United Nations Development Programme, with the technical cooperation of
the World Bank. Especially involved in the statistical analysis of fuel and speed
experiments and user cost survey.
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