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Dr. Swait contributes to the literature on consumer behavior, particularly the
modeling of consumer choice in real markets.
Main Research Areas:
Choice Modeling Brand Equity Other Topics
Choice Modeling
Since completing his PhD in 1984 at the Transportation Systems Division,
Dept. of Civil Engineering, Massachusetts Institute of Technology, Dr. Swait has continued
to pursue research in choice modeling within the Random Utility framework. His interests
have broadened from transportation (and Revealed Preference choice data) to include
marketing and environmental damage assessment (with a marked emphasis on the use of Stated
Preference, or hypothetical, choice data).
CONSUMER CHOICE BEHAVIOR TOPICS
Choice Set Generation
 | Probabilistic Models of Choice Set Structure (with
M. Ben-Akiva, MIT)
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| Constraints on Individual Travel Behavior (with
M. Ben-Akiva, MIT)
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| Effects of Captivity on Time and Cost Elasticities (with
M. Ben-Akiva, MIT)
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Decision Making Rules
| Heuristics in Consumer Decision Making: Attribute Cutoffs and
Constrained Choice Behavior
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| Respondent Employment of Heuristics in SP Choice Tasks (with
W.
Adamowicz, U Alberta)
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Preference Structure Comparability
| Testing for Multiple Choice Process Equivalence (with J. Louviere, U
Sydney)
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| Empirical Regularity of Choice Processes (with J. Louviere, U Sydney)
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Status Quo Bias
| Need for Cognition and Attitude Towards Change as the Basis for Inertial
Behavior (with S. Wood, U Florida)
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SP PREFERENCE ELICITATION TOPICS
Elicitation Methods
| Best/Worst Conjoint (with J. Louviere, U Sydney)
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Task Characteristics
| The Impact of Task Complexity and Cognitive Burden on SP Choice Model
Parameters (with W. Adamowicz, U Alberta)
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| Respondent Use of Heuristics in SP Choice Tasks as a Function of
Complexity (with W. Adamowicz, U Alberta)
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Information Environment
| Attribute Range Effects in
Binary Response Conjoint Tasks (with T. Ohler, McKinsey & Co., Aihong Lee, AC Nielsen,
J. Louviere, U. Sydney)
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COMBINATION OF CHOICE DATA SOURCES
| Sequential Combination of Revealed and Stated Preference Data (with J.
Louviere and M. Williams, U Sydney and Advanis)
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| Perceptions versus Objectives Measures of Environmental Quality in
Combined Revealed and Stated Preference Models of Environmental Evaluation (with
W. Adamowicz, U Alberta; P. Boxall, Canadian Forest
Service; J. Louviere, U Sydney; M. Williams, Advanis)
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| Review of Choice Data Combination Methods (with J. Louviere and D.
Hensher, U Sydney)
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| Combination of scanner panel and experimental choice data (with Rick
Andrews, U Delaware)
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METHODOLOGICAL TOPICS
Choice Model Specifications
| Alternative GEV Model Forms
 | Choice set formation
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| Mixtures of GEV models
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| Panel GEV Models
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Taste Heterogeneity
| Choice-Based Market Segmentation Modeling
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| Separating True Taste Heterogeneity From Variance (with A. Bernardino,
Advanis)
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Statistical Hypothesis Testing
| A Test for Non-Nested Choice Model Specifications: The Akaike Likelihood
Ratio Index (with
M.
Ben-Akiva, MIT)
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Brand
Equity
Conceptual Perspective: Information Economics
| Brand Equity as a Signaling Phenomenon (with T. Erdem, U
California at Berkeley)
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| The Impact of Brand Signals on Price and Quality Sensitivity (with T. Erdem, U
California at Berkeley; J. Louviere, U Sydney)
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| The Role of Brands in Consideration Set Formation (with T. Erdem, U
California at Berkeley)
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| Cross-Cultural Extendibility of Information Economics Approach to Brand
Equity (with T. Erdem
and Ana Valenzuela, U California at Berkeley)
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| Brand Equity in Services: An Integrated Framework for Customer Franchise
Management (with J. Sweeney, U
Western Australia)
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Measurement
| The Equalization Price: A Measure of Consumer-Perceived Brand Equity
(with T. Erdem, U
Califonia at Berkeley; J. Louviere, U Sydney; C. Dubelaar, U New South Wales)
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Other Topics
Aggregate Sales Forecasting
| Using Stated Intentions to Forecast Aggregate Sales (with S. Shugan, U Florida)
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Consumer Behavior in Retail Environments
| Perceived Value and Its Impact on Choice Behavior in a Retail Setting
(with J. Sweeney, U Western
Australia)
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Transportation Engineering and Planning
| Predicting Time and Fuel Consumption for Vehicles on Low-Volume Roads
(with J. Zaniewski and B. Moser)
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| Travel Behavior Discrete Choice Model Systems (with V. Kozel, R. Barros,
M. Ben-Akiva)
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| Technology of Production and Potential for Energy Conservation in
Short-Haul Freight Transportation in Brazil
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