Consumer Choice Behavior

 

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 Dr. Joffre Swait conducts research in a number of areas related to consumer behavior in the market place. His particular areas of expertise are

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Choice modeling methods                 

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Stated preference (SP) methods

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Choice data combination methods

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Brand equity measurement and management

His research has encompassed a number of different fields: marketing, transportation planning and environmental damage assessment. As of July 2008, he occupies a permanent position with the Faculty of Business, University of Alberta.

Dr. Swait is a partner in Advanis Inc., a market research and management consulting firm with offices in Edmonton and Toronto, Canada. Through Advanis, he has conducted pricing, product design and market positioning studies in North and South America, Europe, Asia and Australia for firms and government agencies in sectors such as

bulletfinancial services
bullettelecommunications
bullettransportation
bulletrecreation
bulletenvironmental issues

To contact him, you may email or snail mail to

School of Business
3-30B Business Building
University of Alberta
Edmonton, AB  T6G 2R6
Canada

 

This page was last updated on 04.19.2010.